AdWords as a Research Tool. So many companies have become allergic to using AdWords. The reason? With the ability to track exactly what ads and keywords one uses in. The only way you can really optimize an online business is work against a single metric. That metric should be the one your business is.

Build, Measure, Learn. I take online businesses and help turn them into market leaders. Specialty are VC backed startups and SMBs - innovative distribution and monetization strategies. Full stack outbound marketing across all channels. Business model creation and development for scaling partnerships. Create marketing and product road-map to capture and dominate market share.